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1.ADDRESS
HEAD OFFICE UMEJIMA 2-14-7 ADACHI-KU TOKYO JAPAN（ZIP CODE 121-8520)
GENENRAL AFFAIRS DIVISION
PHONE: (03) 3889 - 6111 FAX: (03) 3848 - 1880
PLAYTHINGS DIVISION
PHONE: (03) 3889 - 6117 FAX: (03) 3889 - 6140
2. ESTABLISHMENT MAY 8, 1923
3. CAPITAL 24,000,000 JAPANESE YEN
4. SITE AND BUILDING
HEAD QUATER SITE: 4,929 SQARE METER
OFFICE, FACTORY, WAREHOUSE BUILDING: 5,173 SQARE METER
5. BUSINESS DETAILS
PLAYTHINGS DIVISION :
TO PLAN, DEVELOP, MANUFACTURE, SELL,
EXPORT & IMPORTTHE FOLLOWINGS :
TOYS, STATIONARY ITEMS, GIFT ITEMS, AMENITY RELATING ITEMS ETC.
AMENITY GOODS DIVISION :
PRECIOUS METAL PROCESS, ELECTRONICAL ITEMS' MANUFACTURING,
NURSING RELATING ITEMS' MANUFACTURING ETC.
6. CUSTOMERS
PLAYTHINGS DIVISON
LEADING DEPARTMENT STORE,
RETAILERS, WHOLESELLERS, IMPORTERS
7. CORRESPONDENT BANK
The RESONA BANK (NISHIARAI BRANCH)
THE SHOKO CHUKIN BANK BANK (OSHIAGE BRANCH)
THE BANK OF TOKYO-MITSUBISHI UFJ,LTD. (SENJU CHUO BRANCH)
8. HISTORY OF DEVELOPMENT
MAY. 1923
Mr. Keikichi Iwaya started manufacturing mechanical toys under his private management
at east side of Tokyo.
MAY. 1929
With growth of his business, Mr. Iwaya moved to the place of our current headquarter and
established Iwaya Seisakusho (i.e. Limited Partnership) to devote himself to manufacturing
mechanical toys for export..
DEC. 1941
During World War Ⅱ, producing mechanical toy became impracticable.
Iwaya Seisakusho produced Military Hardware instead.
SEP. 1945
The order from U.S. military caused Iwaya to shut down until the permission of peace industry
was sanctioned in Nov.1945.
NOV. 1945
By utilizing the remaining of the raw materials, Iwaya started producing lighter,
pen and heater etc.
AUG. 1947
With the resumption of export and import business, mechanical toy manufacturing was
started again.
MAR. 1952
To meet the increase of the overseas demand, production was shifted into toy field entirely.
SEP. 1955
Established (KK) Iwaya Seisakusho as Toy sales company.
MAR. 1962
Entered into a contract with Victor Company of Japan, Limited (JVC) to start manufacturing
electrical equipment.
MAY. 1963
Iwaya Seisakusho (i.e. Limited Partnership) and I (KK) Iwaya Seisakusho were merged.
JUN. 1965
Mr. Keikichi Iwaya received a Medal with Yellow Ribbon from the Prime Minister for his
contribution towards the furtherance of mechanical toy exportation.
APR. 1970
Mr. Keikichi Iwaya had The Decoration of the Rising Sun, Gold and Silver Rays for many
years of service in metal toy business.
NOV. 1970
Reinforced concrete three-story building (approx. 4,421㎡) and warehouse were constructed.
JUN. 1971
From 1964 to 1971 (total 8 times), the company received commendation for contribution towards
export.
JUL. 1973
With the business diversification, company name was changed from (KK) Iwaya Seisakusho to
Iwaya Kabushikikaisha(=KK)
DEC. 1980
Reinforced concrete three-story office (approx. 770㎡) and warehouse were constructed.
APR. 1982
Change of executive was proceed.
Chairman of the board : Mr. Keikichi Iwaya
Representative director: Mr. Hirokatsu Iwaya
MAY. 1983
The 60th anniversary of the founding of the company came around and started a direct sales
toward all over the world.
FEB. 1984
Participated in the Nuremberg International Toy Fair (Nürnberger Spielwarenmesse)
in Germany for the first time.
MAY. 1984
Participated in the International Tokyo Toy Show for the first time.
JUN. 1984
Mr. Keikichi Iwaya passed away.
The prime minister appointed him dignity of 6th.
MAY. 1985
Proceeded CI (Corporate Identity)
Company name was changed to Iwaya Corporation.
NOV. 1986
Set up a sales office in Taito Ward to start domestic sales.
MAY. 1987
Provided technical support to Sing Yip Toys Mfy. Ltd. in China. Started manufacturing
in China.
FEB. 1991
EEntered into a contract with Canon Inc to start manufacturing electrical equipment.
MAY. 1993
Entered into business relations with SEGA Enterprises Corporation.
JAN. 1995
Entered into business relations with Sony Creative Products Inc.
JUL. 1996
Became a member of Cooperation of Toy Manufactures' Cooperatives in Tokyo.
OCT. 1998
Start producing computer devices in cooperation with Fujitsu Pasocon Systems (literalized).
APR. 1999
Mr. Hirokatsu Iwaya passed away.
Executive was changed.
FEB. 2002
Participated in the American International Toy Fair in N.Y. for the first time.
MAY. 2003
The 80th anniversary of the founding of the company came around.
NOV. 2003
Developed "IP Robot Phone" through technical cooperation of Tachi Lab of the University
of Tokyo.
NOV. 2004
DLaunched Scale Model "Super Sound" series to join the hobby market.
JAN. 2006
Participated in the Hong Kong Toys & Games Fair for the first time.
OCT. 2007
Launched "Super Sound Premium" series to join the market of metal die-cast scale model.
APR. 2008
Became a member of Tokyo Toy & Doll Wholesalers Cooperative Association.
OCT. 2008
Participated in the All Japan Plastic model R/C Show
MAY. 2009
Started Environmental Activities such as tree-planting, Carbon Offset.
JUN. 2009
Based on "Recycle One Protocol", the bond has been received.
9.GUIDING PRINCIPLE
CREATING COMPANY OF UNIQUE IDEA'S COMFORT, JOYFUL, JOY (DELIGHT)
10.POLICY
(IWAYA'S STAFF ACTIVITY AND THE FUNDMENTAL POINTS OF JUDGE)
ORIGINALITY
(THE ATTITUDE TO THINK OVER NEW PLAN AND BUSINESS DEVELOPMENT ALWAYS)
ENTHUSIASM
(THE ATTITUDE TO ACT AGGRESSIVELY TOWARD THE ACHIEVEMENT OF PURPOSE)
SINCERITY
(THE ATTITUDE TO KEEP ONE'S POSITION INTO MINDCONSCIENTIOUSLY)
GENTLEMIND
(THE ATTITUDE OF GRATIUDE OF APOLOGY)
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